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April 22, 2024

On HI Now: Kainoa Carlson of Hawaii News Now interviews HawaiiUSA's Tanya Lee, along with the other Collective partners: Maria Holmes of Maui 'Oma and Dean Wong of Imua Family Services. Watch now!

HawaiiUSA Federal Credit Union (HawaiiUSA) launches the Life Matters Collective, an inaugural partnership showcasing both long-standing business partnerships and valued community partners of Hawaiʻi’s largest credit union. HawaiiUSA debuts the Collective with a new collaboration with Maui Oma Coffee Roasting Company (Maui Oma) of Kahului. Together, HawaiiUSA and Maui Oma created a custom coffee blend aptly named Imua, which debuted on shelves this week. Proceeds from Imua Coffee purchases will go towards a selected nonprofit, the third and most integral component of the Collective. Imua Family Services has been identified as the recipient of the Imua Coffee profits to help with its organizational mission. The coffee is produced and distributed by Maui Oma. 

Imua Family Services empowers children and their families to reach their full potential. With the purchase of Maui Oma’s Imua blend coffee, proceeds will benefit the ongoing programs, services and support of Maui, Molokaʻi and Lanaʻi families. With the recent devastation to Lāhainā due to Maui’s wildfires, Imua Family Services’ needs will increase dramatically to support impacted families and communities. 

The Hawaiian word “imua” encompasses the act of moving ahead towards a goal, always with strength and spirit. The name of Imua coffee represents a collaborative way to directly help one of Maui’s most impactful organizations. The Life Matters Collective model introduces an innovative opportunity to forge new community relationships between businesses and nonprofits that add value to their communities.

Visit hawaiiusafcu.com/imua to purchase the coffee online, see retail locations, learn more about Imua Family Services, or subscribe to follow the Collective journey.