The annual Forbes ranking, created in partnership with research firm Statista, is based on feedback from more than 26,000 U.S. banking consumers. Participants rated their credit unions on factors like trust, transparency, customer service, digital tools, in-branch experience, and financial guidance. To round out the results, Forbes also analyzed public online reviews. Survey responses made up 80% of the score, and review sentiment made up the remaining 20%—together highlighting the credit unions most valued by their communities.
HawaiiUSA President and CEO Greg Young called the recognition a testament to the organization’s deep commitment to its members and the collective heart of its team.
“This honor reflects the meaningful impact we make every day by blending personalized service with modern banking tools,” said Young. “We’re proud of our team’s dedication, and we’re especially grateful to our members for the trust they place in us. While we always strive to improve, this recognition is a moment worth celebrating together.”
The ranking for America’s Best-In-State Credit Unions for 2025 highlights the institutions that have been recognized for meeting the specific financial needs and expectations of their local communities, making them highly valued by residents in each state. HawaiiUSA stands out as a leader with 13 branches statewide, an expanding digital presence, and its commitment to offering financial education, coaching, and community-focused solutions that empower individuals to thrive at every stage of life.
July 8, 2025
HawaiiUSA named one of Forbes’ Best-In-State Credit Unions for 2025
For the seventh time, HawaiiUSA Federal Credit Union has been named to Forbes’ 2025 List of America’s Best-In-State Credit Unions, earning a place among just four Hawaii credit unions recognized for exceptional service, trust, and member satisfaction.
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